What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Fleadh Cheoil na hÉireann Bids Farewell with Performance from Winning Senior Céilí Band
- 1 min read
Fleadh Cheoil na hÉireann came to a close at Belfast City Hall late yesterday evening with a rousing performance from the Lissadel Céilí Band, this year’s winners of the Senior…
An Un-Fleadh-gettable Week in Belfast
- 3 min read
An Un-Fleadh-gettable week in Belfast as city centre footfall reaches 1.65 million – more than double initial estimates for Fleadh Cheoil na hÉireann 2026 It’s been a week to…
Construction Begins on New Game of Thrones Studio Tour Car Park
- 4 min read
Construction begins on new on-site car park at Game of Thrones Studio Tour The development will make the world's only official Game of Thrones Studio Tour directly accessible to visitors for…
Aspects Festival 2026 Brings Celebrated Writers and New Voices to Bangor
- 3 min read
Bangor will once again become a hub for literature, creativity and conversation this autumn as Aspects Festival returns from 23 September to 4 October 2026 with a vibrant programme of author…
Northern Ireland Opera Announces Further Casting for George Bizet's Carmen
- 5 min read
Directed by Cameron Menzies. Music Director Greg Arrowsmith Featuring the Northern Ireland Opera Chorus and the Orchestra of Northern Ireland Opera 12, 15, 17, 19 September 2026 Press Night…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.