What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Giants Bring Berger To Belfast for 2026/27 Season
- 2 min read
The Belfast Giants are pleased to confirm the signing of 26-year-old Christian Berger for the 2026/27 season. From St. Louis, the American defenceman joins the Giants off the back of a solid…
Belfast Spirit: Belfast Whiskey Week Returns Bigger, Bolder and Better
- 3 min read
Belfast Spirit: Belfast Whiskey Week Returns Bigger, Bolder and Better with Three Mini Festivals within the Festival Belfast is preparing to once again become the centre of the whiskey world…
Titanic Quarter Launches Northern Ireland's First Community-Focused App
- 2 min read
Titanic Quarter has launched Northern Ireland’s first community-focused app, embracing technology designed to enhance how people Live, Work, Visit and Stay in the city’s iconic…
Belfast’s Cathedral Quarter Welcomes New Sunday Market at Writers’ Square
- 2 min read
A new Sunday market celebrating local creativity, independent makers and artisan food is set to launch this summer in the heart of Belfast’s Cathedral Quarter organised by Cathedral Quarter…
North Belfast’s Historic Space Gets a Plan for the Future
- 4 min read
Landmark Place Shaping Plan charts a new course for Upper Donegall Street one of Belfast’s oldest and most storied gateways. Political leaders, community organisations, heritage bodies…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.