What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Pearson Joins Giants for the 2026/27 Season
- 1 min read
The Belfast Giants are pleased to confirm the signing of 26-year-old Kaleb Pearson for the 2026/27 season. The Ontario-born forward joins the Giants following two successful seasons in the ECHL…
Dedicated Park and Ride Network Set to Keep Belfast Moving During Fleadh Cheoil na hÉireann
- 3 min read
Visitors travelling into Belfast for this summer's Comhaltas Fleadh Cheoil na hÉireann are being encouraged to plan ahead and make use of an extensive Park and Ride network to enjoy the…
Belfast Giants Sign Logan Cockerill for 2026/27 Season
- 2 min read
The Belfast Giants are pleased to announce the signing of Logan Cockerill for the 2026/27 season. From Brighton, Michigan, the 27-year-old forward arrives in Belfast following three years with…
Cathy Martin Brings Sustainable Fashion Event Oboard SS Nomadic
- 2 min read
TITANIC Belfast has teamed up with renowned sustainable fashion advocate Cathy Martin to host a special free, one-day fashion event on Sunday 26 th July onboard SS Nomadic. Titanic Pre-Loved x…
Hinch Distillery Unveils Reimagined Hinch Brasserie
- 3 min read
Hinch Distillery has unveiled the reimagined Hinch Brasserie, introducing an elevated all-day dining experience showcasing exceptional local produce, contemporary Irish cooking and the…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.