What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Ringing Success at the 2026 NIHF Receptionist Awards
- 3 min read
The winners of the 2026 NIHF Receptionist Awards have been revealed, celebrating front-of-house team members whose skill, adaptability and professionalism play a vital role in delivering…
Fleadh Cheoil na hÉireann Confirms Foy Vance, ‘Sharing Traditions’ and 90+ Fringe Events
- 6 min read
Foy Vance, ‘Sharing Traditions’ showcase and a flavour of 90+ event fringe festival among the further highlights confirmed for Fleadh Cheoil na hÉireann in Belfast Belfast will…
Kawaguchi Returns to Belfast for 2026/27 Season
- 2 min read
The Belfast Giants are proud to confirm the return of 29-year-old Jordan Kawaguchi for the 2026/27 season. The Abbotsford-born forward returns to Belfast for his third successive season…
Award-winning family show Out of the Box comes to Bangor this July
- 2 min read
A multi-award-winning family comedy show that has delighted audiences across the UK is coming to the Space Theatre at SERC, Bangor for four performances this summer. Out of the Box , created…
Landmark Agreement Signed for Belfast–Dublin Enterprise Trains
- 7 min read
First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly, together with Taoiseach Micheál Martin, Tánaiste Simon Harris and a senior representative from the UK…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.