What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
EastSide Arts Festival Celebrates 15 Years with a Uniquely East 2026 Programme
- 4 min read
Celebrating its 15th year, EastSide Arts Festival returns from Friday 24 July to Sunday 2 August 2026 with a dynamic programme of over 100 events across east Belfast. EastSide Arts Festival…
AC Hotel by Marriott Belfast Welcomes Jean-Christophe Novelli and New Leadership Team
- 3 min read
Jean-Christophe Novelli Returns to Belfast as AC Hotel by Marriott Belfast Invests in Summer Dining Experience and Introduction of New Leadership Team AC Hotel by Marriott Belfast welcomed…
Giants Sign Peter Bates for the 2026/27 Season
- 2 min read
The Belfast Giants are pleased to confirm the signing of 29-year-old forward Peter Bates for the 2026/27 season. From Evanston, Illinois, the 6’1” American becomes a Giant following four…
Dragonflies Take Centre Stage at WWT Castle Espie This Summer
- 3 min read
WWT Castle Espie is inviting families to discover one of wetlands' most remarkable residents as the Dragonfly Festival returns for the school holidays. Running from 30 June to 1 st September…
Galgorm Collection Advances £20m Roe Valley Resort Transformation Plan
- 4 min read
Major new developments set to launch this summer as part of multi-million-pound renovation programme Galgorm Collection has unveiled the latest phase of its ambitious £20m transformation…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.