Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
The Belfast Giants are pleased to confirm the return of 29-year-old forward Jake Gaudet for the 2026/27 season. Ottawa-born Gaudet will play his second season in Belfast following a successful…
New Exhibitions at Ards Arts Centre: Nostromo: Scenes from the Raft and Other Stories by Paul Reid and Lumen by Ross Miley Ards Arts Centre welcomes two new exhibitions this month: Nostromo…
New Chapter for Five-Star Regency House as Aurient Limited Hands Stewardship to Fauna Hospitality Ltd. Local investment house, Aurient Limited, has announced award-winning chef Chris McClurg and…
Three months on from Sephora UK’s landmark Belfast opening, the brand is rolling out a new short film to introduce some of the local faces behind its Belfast store. Sephora Belfast Beauty…
The Belfast Giants are pleased to confirm the re-signing of 33-year-old Josh Roach for the 2026/27 season. First joining the Giants for the 2018/19 season, the Saskatoon-born defenceman has…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.
