What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Accessibility is Top Priority for the Fleadh in Belfast this August
- 5 min read
Belfast City Council and partners are working to ensure that every visitor experiences a warm welcome and an inclusive, accessible Fleadh this August. Accessible facilities and support during…
Feel the Energy of the Fleadh!
- 3 min read
Toe-tapping tunes on the tracks surprise passengers as Belfast gears up to make history July 21: It’s full steam ahead for Fleadh Cheoil na hÉireann. A regular Enterprise train journey…
Belfast Giants Confirm Signing of Morten Jensen
- 1 min read
The Belfast Giants are pleased to confirm the signing of defenceman Morten Jensen for the 2026/27 season. From Esbjerg, the 29-year-old Dane joins the Giants from AL-Bank Ligaen side Rungsted…
Ireland’s Biggest Céilí returns to the Titanic Slipways
- 7 min read
BELFAST — Belfast TradFest invites everyone to join the TITANIC CÉILÍ, a vibrant, FREE family-friendly celebration of traditional Irish and Scottish music, song, and dance. Set in the…
New Lion Trio Arrives at Belfast Zoo in Conservation Milestone
- 2 min read
Belfast Zoo is delighted to announce the arrival of three young male Northern Lions, marking an exciting milestone in the Zoo’s ongoing commitment to international conservation and the…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.