What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Gerry Lennon and Paul Grant Recognised for Helping Transform Belfast's Tourism and Connectivity
- 5 min read
Visit Belfast Chief Executive Gerry Lennon and Stena Line Trade Director Irish Sea North, Paul Grant, have been recognised with the prestigious Lifetime Achievement award at the AIB Business…
Galgorm Celebrates Three Global Award Wins at the 2026 World Luxury Awards
- 4 min read
Northern Ireland resort secures three global titles alongside three Northern European titles, adding to its growing list of international accolades Galgorm Collection, Northern Ireland’s…
NIHF Celebrates Northern Ireland's Rising Stars in the Hotel Industry
- 3 min read
The Northern Ireland Hotels Federation (NIHF) has celebrated 14 outstanding young professionals making their mark on Northern Ireland's hotel industry at its 2026 Rising Star Awards. Supported…
Discover the Flavours of Autumn at Titanic Belfast
- 3 min read
TITANIC Belfast is celebrating the season of autumn with a variety of family-fun to entertain visitors over the half-term holidays. The Titanic Food and Craft Market will run this weekend…
Set Sail for Family Fun at Ards Puppet Festival this Weekend!
- 3 min read
Come along to Ards Puppet Festival in Ards Arts Centre, Newtownards on Sunday 25 and Monday 26 October for two days of puppet-packed family fun. Organised by Ards and North Down Borough Council…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability Resource Hub
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.