Marketing Campaigns

Visit Belfast’s campaign approach is designed to motivate, inspire & welcome visitors for day trips, staycations and short breaks.

Visit Belfast will deliver a series of marketing campaigns to support industry and city businesses. Promoting Belfast in a trusted, safe and responsible way, focus and messaging will prioritise day and overnight trips in the local and regional markets.

Aligned with phased recovery, Visit Belfast will avail of co-op campaign opportunities, as the market allows, with Tourism Northern Ireland, and Tourism Ireland, as well as air and sea carriers, utilising appropriate and sensitive marketing consumer themes and experiences to drive overnight and city/short break visits from the GB market.

Campaigns can also be supported by industry partners who can provide bespoke promotions, offers, deals and packages as well as competition prizes. To find out how to get involved contact Claire Rea – clairerea@visitbelfast.com or 028 9023 9026.

Marketing Campaign Highlights

Summer Marketing Campaign 2025

The campaign will highlight the very best the city has to offer from vibrant festivals that celebrate local culture and creativity to stunning outdoor spaces and eclectic food and drink.

Spring Marketing Campaign 2025

Our campaign will highlight the city’s rich cultural tapestry, from historic icons to vibrant, under-the-radar neighbourhood spots, offering unique experiences that inspire extended stays.